Misleading Facts #’s 9 & 10

Here are the final items the weight loss companies don’t want your to know…

‘Don’t count on the ‘money-back guarantee.’
According to the FTC, you have as much chance of getting back your money as you do having the product do what it claims.

“While money-back guarantees — if honored — may benefit consumers, there is no reason for consumers to have any more confidence in them than in a claim that the product will actually work,” says Cleland. The FTC has frequently sued companies that “guaranteed” to give consumers their money back but didn’t, he says.

There is no magic bullet
Some dieters place their hopes on pills and capsules that promise to “burn,” “block” or “flush” fat from the body. But science has yet to come up with a low-risk magic bullet for weight loss. Some pills may control appetite but can have serious side effects. Amphetamines, for instance, are highly addictive and can have an adverse impact on the heart and central nervous system. Other pills are utterly worthless.

“There is no quick fix,” stresses Dr. Blackburn.
“Let’s be realistic. You can’t solve years of overeating overnight. You have to cut your calories and you have to keep at it. How do you get to play the piano? You practice! It’s the same for permanent weight loss. You practice and practice healthy eating until you get it right.”

Until next time, I wish you peace and prosperity

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Misleading Facts #’s 7 & 8

When you look at the literally of thousands of weight loss ads as i do, one thing is absolutely certain…

These companies are selling a dream and know good and well that you’re going to fail. Maybe not at first. But in the end, they know. Consider these issues before investing time and lots of your $$$…

Fad diets don’t work.
Sudden and radical changes in your eating patterns are difficult to sustain over time, say the experts. So-called crash diets often send dieters into a cycle of quick weight loss followed by a “rebound” weight gain once normal eating resumes, which leads to even more difficulty when the next diet is attempted.

“Fad diet means you get on some type of elimination program and you can’t stay with it,” explains Dr. Blackburn. “There’s no health benefit from weight loss regained. If you can’t do what you did to cut the calories to lose those few pounds for the rest of your life, you can’t maintain the weight loss.”

“Hundreds and hundreds of diet books have been published over the last few decades,” agrees Mark J. Occhipinti, an exercise physiologist and lecturer on diet and exercise.

“If any one of them truly worked, there wouldn’t be the need for another one.”

It will cost you.
All three of the largest national weight loss chains — Weight Watchers, Jenny Craig and LA Weight Loss — continue to make millions in revenue. In 2003, Weight Watchers’ revenue was approximately $943 million, while Jenny Craig saw $280 million and LA Weight Loss climbed from revenues of $105 million in 2001 to $250 million and counting in 2003.

According to the Marketdata’s John LaRosa, costs of these programs vary regionally (franchises have latitude in what they charge) and individually. On average, joining Jenny Craig will set you back between $199 and $299 initially, plus $70 per week to buy its meals. Weight Watchers charges $29 to join and between $8 and $12 per week for meetings. LA Weight Loss sells a year’s program in advance and averages $575 for a full year’s service. Costs could go higher, depending on how many of the company’s bars and supplements you buy. Marketdata Enterprises Inc., is an independent Tampa-based market research firm.

But Dr. Blackburn thinks programs such as Weight Watchers are worth the expenditure.

“The costs of obesity are extremely high. It’s not a cosmetics issue. Successful weight loss of even five to 10 pounds can save hundreds of dollars per person and hundreds of millions of dollars to the economy in health-care costs. Programs that teach you a healthy diet and lifestyle produce the best outcomes.”

Do you want to learn more about how to lose weight and keep it off? I’ve just finished a new ebook on how you can get lasting weight loss results, “The 10 Step Permanent Weight Loss Formula”.

Download your FREE ebook here: Healthy Weight Loss Program

For more on healthy weight loss programs and products go to www.metamorphicweightloss.com

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Are you being bombarded by email after email advertising some version of the Hoodia diet supplement? The claims these advertisers make make it seem like Hoodia is the answer to all of your weight loss questions.

But is it really? here’s a little info you might find interesting…

Hoodia comes from a cactus in Africa. The active weight loss “ingredient” in hoodia is a substance called P57, which supposedly acts as an appetite supplement. But, like many of the “weight loss products” on the market, very little research has been done to demonstrate just how effective this substance really is.

In fact, the lead researcher for Pfizer’s hoodia research team concluded that there were some potentially unwanted (dangerous?) effects on the liver and that “a lot more research needs to be done before it can earn approval from the FDA..Until safer formulations are developed, dieters should be wary of using it.”

In March, 2006 Consumer Reports concluded “This weight loss drug lacks the clinical evidence for the Consumer Reports experts to recommend this product”

And while the jury is still out on whether P57 is actually a true appetite suppressant, 80% of the various Hoodia supplements currently on the market were found to have only trace amounts, and in some cases none, of the P57 chemical.

From this information, it is probably safe to conclude that Hoodia probably isn’t the answer to your healthy weight loss questions.

Do you want to learn more about how to lose weight and keep it off? I’ve just finished a new ebook on how you can get lasting weight loss results, “The 10 Step Permanent Weight Loss Formula”.

Download your FREE ebook here: Healthy Weight Loss Program

For more on healthy weight loss programs and products go to www.metamorphicweightloss.com

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