Misleading Fact #4

Continuing my report on what the diet companies don’t want you to know, I look at the use of phrase “government aproved” when describing a particular weight loss plan. Just because the government allows it on the market doesn’t mean it’s safe or does what it claims.

There’s a misperception that the government wouldn’t allow a product to be marketed if it were bad for you, says Cleland. “People think these products have been pre-approved by the government before allowing it to be sold. That’s not the case.”

The majority of diet products on the market today are dietary supplements. Under the DSHEA, or Dietary Supplement and Health Education Act passed by Congress in 1994, the law doesn’t require the manufacturers of dietary supplements to demonstrate that their product is safe or efficacious before it goes on the market.

“It’s a totally post-market surveillance system. In terms of law enforcement, there are too many of them and not enough of us,” says Cleland.

In the last 10 years, the FTC has brought over 100 cases against manufacturers for false and misleading claims and advertising.

“Frankly,” laments Cleland, “it’s just a drop in the bucket of the cases we could have brought”. He says that despite the unprecedented level of FTC enforcement, misleading and deceptive ads continue to saturate the market.

I think the moral of this story is obvious… DO YOUR HOMEWORK!

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