Healthy Weight Loss Advice: 10 Things The Weight Loss Companies Don’t Want You To Know Part 5

Misleading Facts #’s 7 & 8

When you look at the literally of thousands of weight loss ads as i do, one thing is absolutely certain…

These companies are selling a dream and know good and well that you’re going to fail. Maybe not at first. But in the end, they know. Consider these issues before investing time and lots of your $$$…

Fad diets don’t work.
Sudden and radical changes in your eating patterns are difficult to sustain over time, say the experts. So-called crash diets often send dieters into a cycle of quick weight loss followed by a “rebound” weight gain once normal eating resumes, which leads to even more difficulty when the next diet is attempted.

“Fad diet means you get on some type of elimination program and you can’t stay with it,” explains Dr. Blackburn. “There’s no health benefit from weight loss regained. If you can’t do what you did to cut the calories to lose those few pounds for the rest of your life, you can’t maintain the weight loss.”

“Hundreds and hundreds of diet books have been published over the last few decades,” agrees Mark J. Occhipinti, an exercise physiologist and lecturer on diet and exercise.

“If any one of them truly worked, there wouldn’t be the need for another one.”

It will cost you.
All three of the largest national weight loss chains — Weight Watchers, Jenny Craig and LA Weight Loss — continue to make millions in revenue. In 2003, Weight Watchers’ revenue was approximately $943 million, while Jenny Craig saw $280 million and LA Weight Loss climbed from revenues of $105 million in 2001 to $250 million and counting in 2003.

According to the Marketdata’s John LaRosa, costs of these programs vary regionally (franchises have latitude in what they charge) and individually. On average, joining Jenny Craig will set you back between $199 and $299 initially, plus $70 per week to buy its meals. Weight Watchers charges $29 to join and between $8 and $12 per week for meetings. LA Weight Loss sells a year’s program in advance and averages $575 for a full year’s service. Costs could go higher, depending on how many of the company’s bars and supplements you buy. Marketdata Enterprises Inc., is an independent Tampa-based market research firm.

But Dr. Blackburn thinks programs such as Weight Watchers are worth the expenditure.

“The costs of obesity are extremely high. It’s not a cosmetics issue. Successful weight loss of even five to 10 pounds can save hundreds of dollars per person and hundreds of millions of dollars to the economy in health-care costs. Programs that teach you a healthy diet and lifestyle produce the best outcomes.”

Do you want to learn more about how to lose weight and keep it off? I’ve just finished a new ebook on how you can get lasting weight loss results, “The 10 Step Permanent Weight Loss Formula”.

Download your FREE ebook here: Healthy Weight Loss Program

For more on healthy weight loss programs and products go to www.metamorphicweightloss.com

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